Tuesday, June 24, 2014

Mobil comes to Mount Pleasant

A sign company crew updates the pylon sign to reflect Mobil fuel at the 7-Eleven store at Mission and Bluegrass in Mount Pleasant.

Mobil gasoline - or as it once was known, Mobilgas - has returned to Mount Pleasant.
The brand has been absent from most of central Michigan for many years, but recently has begun returning. The 7-Eleven store at Mission and Bluegrass has been rebranded from Citgo to Mobil. Numerous other Saginaw Valley 7-Elevens that sell fuel also have undergone the rebranding recently.
Two stations in Remus recently were rebranded as Mobil and its sister brand, Exxon.
Will it make a difference in price in Mount Pleasant? Doubtful. It's a major brand with the additional overhead that goes with the brand. It's a great, high-traffic location with a solid co-brand in the 7-Eleven convenience store, and no nearby competitors. From a retailing standpoint, there's no reason to be aggressive on pricing.

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