I recently was in a Barnes and Noble bookstore, and I took notice of how the offerings were laid out.
Any good brick-and-mortar retailer will display items close to each other that complement each other. Crackers near soup in a supermarket, socks near shoes in a department store, tent stakes near tents in an outdoor shop.
"For Dummies" next to "Management" in a book store.
How well do they know their customers?
No comments:
Post a Comment